Case Study

Financial Education Vendor Search


A U.S.-based healthcare company had been offering financial education and counseling services for many years, but employee survey data revealed that less than 5% of its employees were utilizing the benefit. The company engaged the services of a well-known global consulting firm to spearhead the search for a new vendor that could reshape the program and provide a broad set of financial training and literacy services including debt management and consolidation, personal budgeting, wealth management, homebuying preparation, college expense planning, estate planning, retirement planning and readiness.

Despite the consulting firm’s considerable resources and reputation, it struggled to identify financial education vendors that could take on the client’s demanding service set. After several months, the client asked SBA to take over the search.